Our mission at Notice.co is to demystify the private markets for everyone.

The private markets can’t function efficiently unless everyone knows basic things like the price of their private company stock.

We spent 18 months building the technology to generate real time consensus pricing (Notice Price) and we gave it away to the public for free a few months ago. For the first time ever, anyone can check the price of 1,000+ private companies all day, every day for free.

Since then, thousands of you have used Notice.co to make important decisions concerning your private company holdings. Your support and feedback have been invaluable for evolving our products and technology.

Today we are taking the next step on our journey with the launch of Notice Portfolio. Portfolio will use Notice Price to automatically track the value of your personal holdings over time, and calculate the daily change, cost basis and IRR by position (and share class).

Portfolio marks your holdings using 30-day delayed Notice Price for free so you can track the value of your private stock just like you can with your public equities. This helps level the playing field for everyone.

Startup employees: Great news! We just added Equity Grants to Notice Portfolio so now you can track the value of your stock options and RSUs along with your private stocks!

It gets better. If you are a professional investor or a large employee shareholder, Notice Premium can provide you enhanced portfolio tracking. Premium subscribers can mark their positions using real-time Notice Price, last round price and waterfall exit values.

Marking your positions to last round price can be useful if you own recent preferred, but what if you own earlier preferred or common? What if the company valuation is severely depressed and/or the company raises new rounds with aggressive investor protections? How do you keep track of this activity and its impact on what your shares are worth now?

We’ve got your back.

Notice Portfolio Premium runs automated waterfall analysis to get the current exit value for every share class of every company in your portfolio updated every minute.

We hope you check out Notice Portfolio. Please let us know what you think.